Does linking still work?
Simple answer to this question is - yes! Linking still does work.
There is a lot of information surrounding linking strategies and sometimes it can be difficult to know what works these days and what doesn’t. So based on my own observations and testing this is how I have found it to work for me.
Anchor text. If you are placing a link on another site then the one thing that will be of the utmost importance is the anchor text. Period. Always try and put in an anchor text being the keyword you are trying to rank for in the link.
Variety. Also try and use variations of the anchor text in the link. For example for you are trying to rank for blue widget in canada, then you might do something like this. Big Blue widget found in canada or Blue widgets or blue widget in toronto. Well you get the jest.
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