Paid Traffic Vs Free Traffic
At some point in time in your internet marketing career you will be faced with the question, “Should I pay for traffic” or should I try and generate traffic for free?
For me I have been doing both, and a lot of people would be doing the same thing, However, I am starting to think that you really do need to specialize, at least in the short term. By this I mean you either concentrate on getting traffic from a paid source or you go SEO and Social networking and try to beat the odds there.
To me going down the SEO path is a losing battle, because first you have to know what you are doing to even place on the first page of Google for a given search phrase. Then when you get there you have to compete with everyone else who is trying to dominate that keyword as well. What tends to happen is that even if you get on the first page of Google, Google constantly is reassessing webpages both old and new and evaluating the most up to date conversations on certain topics. Which is why you are on the first page one day and off the very next.
If you go down the paid traffic path then you need to be able to manage traffic. Effectively you become a manager of traffic as a opposed to a generator of traffic. You don’t have to wait around for your webpage to be indexed by Google, and you don’t have to worry about competing to keep your url on the first page. All you have to do is point the traffic in the right direction and then see what converts. Well it’s not as easy as that, but if you take out the learning curve then that’s all there is – right?
All you have to do is keep pointing traffic in the right direction and profit from it. You can effectively have a campaign up and running within a day or so and be profiting from it that day or close to it.
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