Google Massacre

When I first got my hands on this e-book I thought to myself wow cool graphics man. And then as I read through the sales page I thought that these Guys have some convert secrets that I don’t know about.

It sort of gives you the impression that the author offers some sort of underground secret to winning the never ending Google Adwords wars. I thought to myself, okay that there is going to be some extreme Blackhat techniques in this book!

Curiosity got the best of me (as I expect it may have grabbed you) and I got my grubby little hands on a copy.

So as waded into the darkness of Google Massacre I kept a keen eye out for those secret tips and blood gushing techniques that I read from the sales page. As I waded through page after page my excitement slowly diminished. By about the middle of the book I almost gave up. Hey, look it is a 197 page document so, can’t blame a guys for nodding off.

But…still no secrets.

Here’s a quick look into the table of contents.

Section 1: S… The Calm before the Storm

Section 2: The C Word - (It’s not what you’re thinking).

Section 3: A Level PPC Marketing: It’s time to join the Pro’s

Section 4: The L Word

Section 5: Discovery of the P factor

By about 3/4 into the book I realized that the Authors didn’t really offer much more information than what is already out there. However, they do offer an explanation of the mindset a successful Adworder must have.

The e-book does have a beginners section where the authors take you through setting up a new account from scratch right down to waiting for the approval email from Google to arrive in your inbox.

They also take you through setting up your first Adwords campaign and ad groups. Of course they also had to cover how to put up your ad and what things you should look out for when creating your ad. (I guess this can be kinda helpful).

They tell you what affiliate type websites you should promote and which ones you should steer clear of .

They show you how to split test your ads and some useful tools to aid in this process and the list goes on.

This e-book is long. I mean a really long read. So if you’re looking for a quicker way to learn Adwords it’s probably not the best book to start with.

Don’t get me wrong they do have a lot of good stuff in there, but if I’m honest I was a little disappointed with the book.

There I’ve said it. Only because the my expectation of the sales page didn’t match what I expected inside.

I mean I was waiting for the knives to be sharpen and to get down and dirty with these underground tricks, only to find that by the end of the book I realized it was just a sales pitch. Regurgitated methods, that you could find in most other Adwords e-books.

If nothing else the book does cover a lot of sound Adwords techniques, however if you’re new to Adwords I found navigating through the concepts in the book a little confusing. If you are new to Adwords then I recommend Beating Adwords.

However, if you still want it, click here.

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2.5

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