Finding the right keyword type can potentially make a non profitable campaign - profitable.

If you’re not using Exact and Phrase match types in your Adwords campaigns, then let me be the voice of reason and suggest that you reconsider how they might influence your Adwords campaign.

I have had campaigns where they were either breaking even or were becoming non profitable campaigns.

I have had instances where the EXACT match type made me money and the BROAD match type was costing me money. By using the EXACT match type only, I was able to eliminate a large portion of costly clicks by people who were quite ready to buy.

So although you’d think putting in these variations for dog training is a waste of time.

dog training
“dog training”
[dog training]

Let me tell you that one of those keywords may make you money, if you’re lucky all three might.

Here’s and example in an old campaign of mine.

As you can see there are two variations of keyword phrases with all three match types. Two of these keywords made money, one was a “broad” match type and the other was an “exact” match type. The rest didn’t

You might be asking yourself.

So what did you do with the keywords that didn’t make you money?

Did you “pause” them?

Did you delete them?

Did you increase there bid to get a better position?

Did you decrease the bid to make it less costly?

Or did you do something else?

I turn off the search network to these keywords and and used the content network because I knew the money was coming from the content network as opposed to the search network.

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Tags: Conquer Adwords //