How to find the right product for a google adwords campaign

Along with finding the right keywords to use in your campaign, you must also find the product that will sell with the keyword.

Hope this makes sense, because its getting a little late now in the day for me.

If you have a keyword that attracts buying customers, but the wrong product, then you won’t make a sale.

If you have the wrong keyword, but a product that sells extremely well, then you won’t make a sale either.

So the two variables are intertwinned if you are to make a sale.

Think about that for bit…

It may sound difficult or complicated, but what it really comes down to are these two very important variables.

Right Keyword (RK) + Right Product (RP) = $$

Okay, so we’ve already talked about “How to find the right keywords” now its time to find the right Products to match our keywords.

Well if we were to take our earlier example of using the product name as your keyword then it is simple isn’t it. (i.e.) the product name is the keyword. So, lets put that to the test.

Here’s one of the the first campaigns that proved that theory…

Keyword            Product
fatloss4idiots        FatLoss4Idiots.com

Now, before you all go out and use this in your next campaign, you can try, but I guarantee you’ll won’t be able to knock the current affiliate out of top position. If you can then more power to you.

Later on I’ll show you how to get the right products with the right keywords with ease .

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One Response to “How to find the right product for a google adwords campaign”

  1. Yeah, you’re so right about finding the right keyword to match the product.

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