So where is the damn Quality Score column?
You know this was one thing that really bugged me when it came to understanding Googles Quality Score. Where the heck is it?
Because it was one thing understanding the Quality Score, and yet another finding what Google thinks your Quality Score is…and that’s where this column comes into play.
So why is finding the Quality Score column so important?
Because it shows me what keywords Google thinks do not match up with either my advertisement or my website, and we all know that one bad keyword in an ad group can have a huge impact on the entire ad group and campaign. Therefore finding these stray keywords can and will have a direct impact on your campaign.
In fact, you also get the opportunity to tweak certain ads to see if you can get a better Quality Score and in turn lowering your minimum bid prices.
So how do I find this magic column?
Well, I didn’t really know where to start with trying to find the Quality Score column. And not knowing at the time that the Quality Score was actually linked to a keyword, made the job that much harder.
So here’s a road map to make the journey less frustrating for you. I will attempt to describe where to find the Quality Score column in your Adwords interface without the use of pictures.
So hang on to your hat, because the ride is going to be rough. Well maybe not.
Okay, so I have to make a few assumptions here so as to establish a starting point where I can then direct you. So I assume that you already have an Adwords account and you already know the basics of how to setup and Adwords campaign and also an Adwords group. I am also going to assume that you already have an ad written and have what you think is the appropriate keywords in your ad group. I assume this, because this is round about the time that I needed to know where the Quality Score column was hiding.
Okay so, go to your Adwords campaign, click on an ad group and then click on the keyword tab if this is not already selected (this is usually the default Tab so chances are you are already in there).
Directly under the keyword heading there is a dropdown box with the following text <Show/hide columns>. Click on the arrow of the dropdown and you will see a selection to ‘Hide the Quality Score’. Select this and then the Quality Score column should show as a new column and display the Quality Score, Google has ranked for each keyword.
So there you have it. That’s how you find the Quality Score column.
