You know it never ceases to amaze me that a lot of people do not use the adwords keyword suggestion tool. I’m still not really sure why because the tool although free has a lot more to offer than some of the paid keyword tool variations.

One of the major reasons is that the keywords themselves have been cultivated from the Google system so what better place to source your keywords from than from the advertising system itself.

Google sources the keywords data from a number of different pools including what keywords advertisers are bidding on. Therefore it stands to reason that if other people are having success with a keyword and product then you can duplicate their success as well, by using the same keyword and promoting the same or a similar product. After all people are buying based on what keyword that searched for and product.

The Google keyword tool is one if not the only keyword tool that shows the Advertisers competition data.

So keep this in mind when you are thinking about purchasing the latest and greatest keyword tool.

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