Sometimes referred to as Dynamic keyword insertion, this technique is something that not too many Adword advertisers know exists or if they did, then don’t use it in their Adwords marketing campaigns.

This technique can not be utilized in all situations, so use it with caution as it can really mess up your Ads if you don’t understand how to use it.

You’d normally use the dynamic keyword insertion technique when you have an ad group that has a large number of closely related keywords.

What you do is use this technique to substitute or replace some ads space with that of the keyword. This can be quite useful in that you don’t have to write as many ads for your ad group because in a way your ad gets written for you with the corresponding keyword..

For example:

You could use the above related keywords in dynamic keyword insertion. All you do is use curly brackets and prefix the keyword with “KeyWord” colon then place a default keyword after it. In this example I have used Marketing eBook as my keyword. This simply means that if the keyword in the keyword group is too large to fit in the allotted space then Adwords will use Marketing eBook as opposed to a keyword that doesn’t fit.

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