Okay, so let me say right of the bat that I am no teacher, so if you’re expecting a well formatted document with perfect spelling and grammar, you’re out of luck. Furthermore, I don’t see myself as a guru either, having said that I have learnt a few tricks in Google Adwords that has seen me make over $27,000 in one month. I know that $27K in one month is not much compared to what some of these Guru’s make, but as I said I am no guru I am an everyday bloke who found out a few things that work in Adwords, besides some people might be happy making that kind of money

I just wanted to say that, because if something doesn’t make sense to you, then it could possibly be that I haven’t explained it properly. My grammar might be a little off, but hopefully it doesn’t stop you from getting the general idea of this little gem.

Furthermore, it won’t cost you a single cent.

Rightyo, first let me start by saying that what I am about to show you today, took me a long time to understand. Not that it’s a hard concept to grasp, but more a concept that appears back-to-front. Meaning, it is almost opposite to what you might think would work.

However, if you understand this concept then you will definitely be a head of most people who are new to Google Adwords, primarily because most people do what I did when I first started and that was the exact opposite.

When I first discovered this method I dismissed it, because it didn’t make much sense to me. So hopefully I can make it make sense for you today. An important key here is don’t dismiss this concept. If it doesn’t make sense to you, then look deeper into it, because this is one of the keys to succeeding in Adwords.

Okay, so here it is.

Find a saturated marketplace. Meaning, find a marketplace where everyone is advertising in.

I know, I know, I told you it doesn’t make sense, usually the mindset is to find the exact opposite because you have less competition - right? Less competition means that the clicks aren’t as expensive so you don’t have to payout much in advertising - right? Less competition means you can get a better ad position for less cost - right?

Wrong.

You see ever since Googlecash everyone has been looking to find those $0.10c and $0.15c clicks. But Adwords advertising has come a long way since this inception. In a perfect world that would be great, but the reality of it all is that people fight for positions at $0.50c to $2.00 a click.

Now ask yourself why?

Why would someone pay $0.50 or $1.00 a click when they could pay $0.10c or $0.05c a click and make a profit?

Simply because with $2.00 a click they still make a profit on the products they are selling, otherwise, their advertising budget would run out quick smart - right? I mean how many people are willing to lose 100’s if not 1000’s of dollars a week with no return? ( Okay, so the only exceptions would be large businesses with a huge marketing budget, and who are more interested in branding than making sales.) Don’t get me wrong…I would rather pay $0.05 a click if it made me any money, but the reality is, the competition is there because those keywords are making people money - plain and simple.

Think about it for a minute.

If you knew a particular keyword would bring in sales for you often and make you a profit every time, wouldn’t you pay more for it, than say a keyword that costs you $0.05 a click and bought in no sales? Well, that’s exactly what is happening when you see a sea of Google ads for a given keyword. People are competing for the same advertising space because it makes them money.

So plainly put, whenever you see lots of Google ads on a page, it is highly likely that there are a number of people who are making money using that keyword sell a particular product.

But which ones are making the money? It’s a lot easier than you think.

I will discuss this in a future post.

How I made $27K In One Month Using Adwords.

Feel free to ask questions on this subject.

Frank Sheung

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