Kill Or Be Killed
So as I sit a write this review of Dayjobkiller and am reminded of the days prior to getting the book. I had bought quite a few Adwords books off the internet at this stage and found that I was no better off than I was before buying the books.
I had spent a couple of hundred dollars on Adwords advertising and nothing really to show for it. What I mean by not having anything to show was that I had made a couple of sales, but inconsistently. Moreover, the profits from those sales quickly got consumed as a part of my ongoing ad spend on my campaign.
It was not until one day where I was ‘trolling’ a private Adwords forum that I came across a guy who had just started making money using Adwords. In fact he seemed to be in a similar situation as myself. Meaning he had made some sales here and there, but nothing of any consequence. I started reading post after post from this guy and in one post he showed his clickbank account where is was making the odd sale, and then after a week or two had pasted he showed a screen shot of more of his earnings. Let me tell you, there was a vast difference between the two.
So I decided that I would ask him what he was doing that seemed to be different from everyone else and he said that he was using some techniques that he found both in Project X and in Dayjobkiller. How could he be getting so many sales when the rest of us were struggling. What secret did he have that we didn’t know about. I already had purchased Project X in the past, but never really read it, because there was such a long spiel at the beginning about writing a presales pitches which I really wasn’t into, so I guess that made me discard the book entirely.
However, it wasn’t until after I talked to this guy that I realized I had missed a ton of valuable information. What I discovered was that throughout the book there were some really valuable gems that I had failed to pick up on and that was because there was just so much fluff at the beginning of the book it turned me off the the rest. Now if any of you have searched the internet for reviews of Project X you’d get mixed results, some think its great and other loathe it, and I believe that this is the reason why.
Anyway, back to Dayjobkiller. So after I unearthed some of these gems I was a bit more confident in buying Dayjobkiller, only because he was the same author as Project X. The techniques I learned in Dayjobkiller, bought everything together for me. You know its like when you get that “aha” moment”, when the penny finally drops. Well that was my “aha” moment. However, I never actually got the “aha” moment until I ran my first campaign with these techniques. Although I was skepitcal about the techniques, I chucked up my first two ads in the morning as described in the book and let them run.
I went out for a walk with my wife that morning like we usually do and then in an hour, we returned home and sat down for a cup of tea. 15 minutes later I logged into my clickbank account and lo and behold - 3 sales. For those of you who are slow with the math, it only took me 1 hour and 15 minutes to make 3 sales.
As you can imagine I did a little dance, kissed my wife and filled with excitement I proceeded to chucked another two up. This was the beginning of how I went from $0 to $27,556.54.in one month.
You see there’s a certain technique in there that if you do it right then everything comes together in the Ad. Your CTR skyrockets, your Quality score lowers and as a result your bid lowers too. Here’s a snap shot of one of my campaigns. Believe me…it’s not as hard as you think.
So who is this book for?
I believe that this books is aimed more for the immediate Adworder. Those marketers that have already mastered Adwords 101, meaning they know how to navigate around Adwords, setting up Campaigns, ad groups, ad titles and descriptions etc. They also know the difference between the search and content network and how to use them. I believe that if you do what is outlined in this book then it would be difficult not to make money using these techniques, primarily because the technique follows what I call ‘the law a advertising’. If there is such a thing.
What I mean about ‘the law of advertising’ is that there are certain advertising principles that if done right will convert any product into sales for anyone. Once you understand these techniques you will understand what the hell I’m talking about. Hell I didn’t understand them until, I happened to read and understand them in this book. The methods described in this book can not only be applied to internet marketers but also to offline marketers.
Cons:
One of the biggest problems with this book is that the information seems to be scattered all over the place. It seems like he has a thought about one thing and then takes off in a different direction almost like a squirrel with ADHD ( okay so its not quite that bad). So it can be a little difficult to follow the jest of the techniques. I guess its a little hard because what he is trying to do is to show both the techniques and also why the techniques work. So I guess this can get a little confusing. I was confused when I first read it, however I was armed with the knowledge I got from the guy in the forum, so I knew what to look for. Don’t worry though, I will be that guy in the forum for you, buy the book through the link below and then flick me an email with your clickbank receipt number and I will send you a video of exact what bits in the book to look for.
Pros:
Well one big pro is that I finally started making some real coin with Google Adwords using the techniques I learned in Dayjobkiller. In fact it was really only one technique in DJK that turn everything around for me, and I believe that this might be the key to why others aren’t being more successful as well. He also describes lots of other techniques that will work just as well, meaning that if you use this technique in conjunction with some of the others described in the book then you could potentially double, triple, quadruple your income depending on how many of them you employed.
Here’s some of my stats from using one of these techniques.
Proof it works.
Get Dayjobkiller here. Send me an email and I’ll send you a video to guide you through it. I’ll show you why 99% of your campaigns are failing.
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frankls
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