Entries Tagged as 'Conquer Adwords'

Track Your Keywords The Easy Way

Here is a quick and easy method for you to create those dreaded tracking URL’s for your Google Adwords campaigns.

I created this tool out of shear frustration of having to create the TID codes for Clickbank using an Excel spreadsheet.

This tool will create the TID code automatically for you as well as including the bid price and match types for any given keyword.

Here are the features.

Features:

1) Automatically creates TID codes.

2) Can include your Clickbank URL link.

3) You can also include the overall bid price for each keyword. Bids are excluded as a default.

4) You can specific what the bid price is.

5) You can specific individual match types or ALL match types. (All match types are set by default.)

All you have to do is plug in your Ad group keywords select the Submit button and then “whoala”. Instant TID codes for your Adwords campaigns.

Input Fields:

a) Keywords. (Required).

Simply input your broad match keywords into this field.

b) Clickbank NickName (Optional)

Enter you Clickbank URL details replacing the xxxx with your clickbank nickname and replacing the productname with the product you’re promoting

c) Bid (Optional – Default is 0.05)

Enter a new bid price. his bid price is the default bid you want your keywords to be.

d) Include Bid (Optional – Set to off)

Check this box if you would like the bid to be entered into the tracking url.

e) Broad, Exact & Phrase (Optional – set to ALL)

These fields are optional, however you’d need to select at least one of these boxes to get any data back.

Step 1 – Enter data.

TID Creator

Once you press the Submit button you will get the results like so.

Step 2 – Select Data

adwords keyword tool

Just copy and paste the this information into your Adwords campaign.
You can find the tool here TID Creator

Note:

I have made the assumption in this post that you already know what a TID code is and how to use it in your Adwords Campaign.

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Adwords Anywhere

adwordsanywhere

Adwords Anywhere

Is a great little tool that you can use to see where your ads are displayed in various countries. It

can find exactly where the placement of your ad for a number of different countries including Belgium to Australia, Canada, New Zealand, Hungary, USA, the UK and the list goes on.

This will give you a good idea where your ads have been placed in those various countries.

When I first started using Adwords as a marketing tool I came across this site and paid $10 for a lifetime membership. However, it looks as though it’s free now.

All you have to do is select the country you wish to get information from using a drop-down list box they provide and then you put in the search term (which is your keyword) and then hit the Google search button and up pops a Google search with all of the Adword ads for that country.

You can find the tool at this web address.

http://adwordsanywhere.com/

[EDIT]

Okay so it seems that AdwordAnywhere has been removed for some reason. Not sure if it is permanent or not, however wrote about another way to get the same functionality from using the NEW Google preview tool.

NEW Google Preview Tool

Thanks to Martin for pointing it out.

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AdWords Tips: How To Find The Quality Score Column.

Adwords Quality Score

So where is the damn Quality Score column?

You know this was one thing that really bugged me when it came to understanding Googles Quality Score. Where the heck is it?

Because it was one thing understanding the Quality Score, and yet another finding what Google thinks your Quality Score is…and that’s where this column comes into play.

So why is finding the Quality Score column so important?

Because it shows me what keywords Google thinks do not match up with either my advertisement or my website, and we all know that one bad keyword in an ad group can have a huge impact on the entire ad group and campaign. Therefore finding these stray keywords can and will have a direct impact on your campaign.

In fact, you also get the opportunity to tweak certain ads to see if you can get a better Quality Score and in turn lowering your minimum bid prices.

So how do I find this magic column?

Well, I didn’t really know where to start with trying to find the Quality Score column. And not knowing at the time that the Quality Score was actually linked to a keyword, made the job that much harder.

So here’s a road map to make the journey less frustrating for you. I will attempt to describe where to find the Quality Score column in your Adwords interface without the use of pictures.

So hang on to your hat, because the ride is going to be rough. Well maybe not.

Okay, so I have to make a few assumptions here so as to establish a starting point where I can then direct you. So I assume that you already have an Adwords account and you already know the basics of how to setup and Adwords campaign and also an Adwords group. I am also going to assume that you already have an ad written and have what you think is the appropriate keywords in your ad group. I assume this, because this is round about the time that I needed to know where the Quality Score column was hiding.

Okay so, go to your Adwords campaign, click on an ad group and then click on the keyword tab if this is not already selected (this is usually the default Tab so chances are you are already in there).

Directly under the keyword heading there is a dropdown box with the following text <Show/hide columns>. Click on the arrow of the dropdown and you will see a selection to ‘Hide the Quality Score’. Select this and then the Quality Score column should show as a new column and display the Quality Score, Google has ranked for each keyword.

Quality Score

So there you have it. That’s how you find the Quality Score column.

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How to find the right product for a google adwords campaign

Along with finding the right keywords to use in your campaign, you must also find the product that will sell with the keyword.

Hope this makes sense, because its getting a little late now in the day for me.

If you have a keyword that attracts buying customers, but the wrong product, then you won’t make a sale.

If you have the wrong keyword, but a product that sells extremely well, then you won’t make a sale either.

So the two variables are intertwinned if you are to make a sale.

Think about that for bit…

It may sound difficult or complicated, but what it really comes down to are these two very important variables.

Right Keyword (RK) + Right Product (RP) = $$

Okay, so we’ve already talked about “How to find the right keywords” now its time to find the right Products to match our keywords.

Well if we were to take our earlier example of using the product name as your keyword then it is simple isn’t it. (i.e.) the product name is the keyword. So, lets put that to the test.

Here’s one of the the first campaigns that proved that theory…

Keyword            Product
fatloss4idiots        FatLoss4Idiots.com

Now, before you all go out and use this in your next campaign, you can try, but I guarantee you’ll won’t be able to knock the current affiliate out of top position. If you can then more power to you.

Later on I’ll show you how to get the right products with the right keywords with ease .

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Keyword Types Can Make or Break Your Adwords Campaign.

Finding the right keyword type can potentially make a non profitable campaign – profitable.

If you’re not using Exact and Phrase match types in your Adwords campaigns, then let me be the voice of reason and suggest that you reconsider how they might influence your Adwords campaign.

I have had campaigns where they were either breaking even or were becoming non profitable campaigns.

I have had instances where the EXACT match type made me money and the BROAD match type was costing me money. By using the EXACT match type only, I was able to eliminate a large portion of costly clicks by people who were quite ready to buy.

So although you’d think putting in these variations for dog training is a waste of time.

dog training
“dog training”
[dog training]

Let me tell you that one of those keywords may make you money, if you’re lucky all three might.

Here’s and example in an old campaign of mine.

As you can see there are two variations of keyword phrases with all three match types. Two of these keywords made money, one was a “broad” match type and the other was an “exact” match type. The rest didn’t

You might be asking yourself.

So what did you do with the keywords that didn’t make you money?

Did you “pause” them?

Did you delete them?

Did you increase there bid to get a better position?

Did you decrease the bid to make it less costly?

Or did you do something else?

I turn off the search network to these keywords and and used the content network because I knew the money was coming from the content network as opposed to the search network.

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