The TID Creator

I know that I have mentioned this tool in the past, but I thought it was worth mentioning again. This little tool is extremely easy to use and can really help you track all of your keywords easily.

All you have to do is put in your keywords and let the tool do the rest.

Key Feature:

Automatically, builds your individual  URL links so that you can track your profits on a keyword level.

TID CREATOR

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GetGoogleAdsFree | Can You Really Get Google Ads Free?

Is it really possible to get google ads for free? Looking at the sale page it really makes a compelling argument, but what’s the real deal? Can you really advertise on google free?

Well as it so happens the only free ppc ads you are going to see won’t come from this ebook.

Okay so here’s the basic concept behind getgoogleadsfree.

You basically setup a google adwords campaign like normal and then sell ad space on the website you are advertising which offsets the cost of your ppc advertising and also provides you a nice little profit.

This concept is nice in theory and some have made some decent money from it. How practical is it though?

I haven’t really tried it myself…but the concept does hold merit if you think about it.

Go check it out here getgoogleadsfree com

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3.2

Does Your CTR Suck? Here Are Some Practical Tips To Increase Your CTR

Okay so I was looking through some questions on Yahoo answers the other day regarding click through rates. It does seem that people are struggling to get a decent CTR.

I remember when I first started out in Adwords that getting a decent CTR was near impossible.

So knowing what I now know about Adwords what would be my approach to an Adwords campaign that has already been setup, but has a terrible CTR.

To answer this I am using a question from Yahoo answers that someone posted. Hopefully it may help you to clarify your approach to your own Adwords campaigns.

So here’s the questions:

Adwords CTR 0.02%??? HELP!!!?

Just opened a new AdWords campaign for my new charity website(helping Chinese kids in poverty). 1 day has passed and the site got 21671 impressions and 4 clicks (content network is on). That’s pathetic!!

The keywords I chose:

children in need
world poverty
Chinese poverty
sponsor chinese children
charity donation
donate
donation
sponsor asian children
child education
child health care
child sponsorship
children in poverty
helping children
sponsor a child
sponsor a chinese child
charity giving
child healthcare

What’s wrong with these keywords? Where can I get help? Some people say they can increase CTR to 5-7%?

So here’s what I would do:

1) First things first - turn off the content network.

Simply because the content network can skewer the CTR results so that you don’t get a proper understanding of how good your ad and keyword combination really is.

2) Next I would see what Google sees as the relevant keywords on my site. So I would run the destination url through Google’s keyword tool found here https://adwords.google.com/select/KeywordToolExternal make sure that you select “Website Content” and plug in your url. Google will spit out the keywords that they think are relevant.

NB: If the keywords you are using are not in the list provided by Google then you will need to tweak the content of the website so that it matches the keywords you are targeting.

Conversely, if the keywords provided by Google is a better match, then you might consider changing your keyword list.

3) You need to group your keywords into appropriate ad groups. For example, if I was going to expand on the keyword sponsor a child I would also pick the following keywords to be in my Ad group.

how to sponsor a child
sponser a child
sponsor a child
sponsor a child africa
sponsor a child in
sponsor a children
sponsor a needy child
sponsoring a child

I would then write my ad so that it contained the keyword in it . For example,
Sponsor A Child
Make a Difference in a Child’s
Life Sponsor a Child Today!
www.domainname.com

4) Get rid of the keywords donate and donation because they are too broad.

So what have we done here?

We have chosen keywords that match our website giving us total relevance, furthermore our ad has relevance to each ad group. That’s it.

Once you get a decent CTR (BTW you should if you follow these steps) then the next step is to check conversions.  Once you are happy with the ad groups that are converting for you then you can switch the content network back on to see if you can pull in even more profits.

Hope this article was useful to some of you.

Feel free to ask questions.

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Adwords Tips - Effective Ad Writing

There are so many ways that one can write an advertisement. However, in order for you to get it right you need to be aware of a few things.

1) Benefits

Always write with benefits in mind. Often you find ads that don’t have any type of benefit in mind for the searcher. It you don’t already know what the major benefit is of your product then, you probably should be a bit more research. Or you could look the the ads of your competition and figure out what types of benefits they are selling.

2) The Quality Score

The quality score is of the utmost importance. You need to make sure that your ad also adheres to the attributes of the quality score algorithm, because it is through this that your minimum bids are assessed. Here are the 5 components that you should keep in mind.

• CTR
• Ad Content
• Ad Grouping
• Ad History
• Landing page Content

3) Differentiation

Stand out from the crowd. This is one thing that you have absolute control over so investigate what ads are currently showing for the keyword you are targeting, and make your ad that little bit different so as to attract catch peoples eye. Often just by doing this can increase your CTR 10 fold without even having to spend a single cent more on getting a high ad position.

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