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Does linking still work?

Simple answer to this question is – yes! Linking still does work.

There is a lot of information surrounding linking strategies and sometimes it can be difficult to know what works these days and what doesn’t. So based on my own observations and testing this is how I have found it to work for me.

Anchor text. If you are placing a link on another site then the one thing that will be of the utmost importance is the anchor text. Period. Always try and put in an anchor text being the keyword you are trying to rank for in the link.

Variety. Also try and use variations of the anchor text in the link. For example for you are trying to rank for blue widget in canada, then you might do something like this. Big Blue widget found in canada or Blue widgets or blue widget in toronto. Well you get the jest.

Updated Comments In Google

One thing that I have noticed over the last couple of days is the power of forums/ blogs. I have noticed a single blog post consistently rank number one for a given term over an entire week.

So what’s unusual about that? The unusual part, is that the result in Google keeps getting refreshed. So although it is the same page in Google’s search results, Google actually serves it up almost as if it was a brand new post, and what we already know about brand new posts is that it ranks fairly high in Google for a day or two then drops down in the search results and settles into find it’s relevant position a week or two later.

But what appears to be happening is that people comment on the post which Google seems to love and as a result the post becomes more relevant and current in Googles eyes therefore it constantly ranks high without losing its position in Google.