More and more people are asking me about traffic sources these days, and although I have only covered Adwords as a traffic source here, I have not mentioned the likes of Yahoo or MSN or even some of the small PPC companies like Goclick.
Well, as you can imagine there are a ton of other PPC search engines available. I have tried Yahoo, MSN and Goclick. However, the rate of return does appear to be somewhat higher with Google Adwords.
Having said that, you can almost take your winning keywords that you are profiting from in Adwords and quite literally create identical ads on Yahoo and MSN.
Yahoo in my experiences seems to cost more for the same keyword than Google and you get a whole lot less traffic as well. MSN on the other hand is cheaper than Yahoo, but the traffic sucks.
In terms of quality, the traffic from Goclick sucks!
I am in the process of testing out other traffic sources, one being TrafficVance. Ihave heard some really promising things about TrafficVance’s quality of traffic so stay tuned.
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frankls
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