FrankSheung.com

There are so many ways that one can write an advertisement. However, in order for you to get it right you need to be aware of a few things.

1) Benefits

Always write with benefits in mind. Often you find ads that don’t have any type of benefit in mind for the searcher. It you don’t already know what the major benefit is of your product then, you probably should be a bit more research. Or you could look the the ads of your competition and figure out what types of benefits they are selling.

2) The Quality Score

The quality score is of the utmost importance. You need to make sure that your ad also adheres to the attributes of the quality score algorithm, because it is through this that your minimum bids are assessed. Here are the 5 components that you should keep in mind.

• CTR
• Ad Content
• Ad Grouping
• Ad History
• Landing page Content

3) Differentiation

Stand out from the crowd. This is one thing that you have absolute control over so investigate what ads are currently showing for the keyword you are targeting, and make your ad that little bit different so as to attract catch peoples eye. Often just by doing this can increase your CTR 10 fold without even having to spend a single cent more on getting a high ad position.

Tags: Adwords Ads, Conquer Adwords by frankls
No Comments »

You know it never ceases to amaze me that a lot of people do not use the adwords keyword suggestion tool. I’m still not really sure why because the tool although free has a lot more to offer than some of the paid keyword tool variations.

One of the major reasons is that the keywords themselves have been cultivated from the Google system so what better place to source your keywords from than from the advertising system itself.

Google sources the keywords data from a number of different pools including what keywords advertisers are bidding on. Therefore it stands to reason that if other people are having success with a keyword and product then you can duplicate their success as well, by using the same keyword and promoting the same or a similar product. After all people are buying based on what keyword that searched for and product.

The Google keyword tool is one if not the only keyword tool that shows the Advertisers competition data.

So keep this in mind when you are thinking about purchasing the latest and greatest keyword tool.

Tags: Conquer Adwords by frankls
No Comments »

How to get your website listed on search engines for free

Getting listed in the search engines is a piece of cake. I have done this on numerous occasions without even really having to think about it.

In most cases I have had my sites indexed in Google search engines in a matter of days. However, getting indexed and ranking for the right keyword is two separate things.

But what’s even harder is getting listed in the search engines, ranked high so that you site is on the first page and doing it all for free.

You can imagine my surprise when I came across a not widely known technique that does all three, that is it, gets you listed in Google within 48 hours and sometimes in minutes as well ranking high in Google often finding your listing on the first page of Google and this is the best part doing it all for free.

You can find out more about this technique here.

Get Listed In Google Within 48 Hours

Tags: Product Reviews by frankls
No Comments »

Adwords Secrets

With the increase in popularity of advertising with Google Adwords it is very important for one to take every advantage of the competition. That’s why it is extremely important for you to learn as much as you can while starting out as an Adwords advertiser.

Learn how to beat the competition buy using these 5 Adwords tricks.

Tip 1. Destination URL
Whatever you do make sure that you start your campaign off by using the correct detination URL. Because changing the desination URl will reset the history of your campaigns back to zero. Which means your CTR has to start from zero again.

Tip 2:Copy Your Competition
Research the your competitions ad by performing a search in google using the keyword of choice, then find their ad and copy it. Or mimic there ad closely. Because their ad probably has got a good CTR and therefore if you mimic there you will too.

Tip 3: Bid High Enough To Take 3rd Position.
Top position can be extremely costly especially if you don’t know what you’re doing. Bottom position can be costly too, in that more searchers are focused on ads further up the page. 3rd position offers both benefits of not having to spend too much and get maximum exposure.

Tip 4: Use The Content Network.
Don’t ignore the content network. Some people say that it is impossible to make any money using the content network, however, much of this has been based on their experience in the past. In my experience Google monitors the content network very closely these days and make improvements all the time to ensure a profitable experience for the Adwords advertiser.

Tip 5: Google Keyword Tool
Use Googles free keyword tool to gather up all the relevant keywords to the site you’re promoting. This enables you to identify the correct keywords that fit your advertising campaign, hence you will profit by a lower Quality Score.

Tags: Conquer Adwords by frankls
No Comments »

Sometimes referred to as Dynamic keyword insertion, this technique is something that not too many Adword advertisers know exists or if they did, then don’t use it in their Adwords marketing campaigns.

This technique can not be utilized in all situations, so use it with caution as it can really mess up your Ads if you don’t understand how to use it.

You’d normally use the dynamic keyword insertion technique when you have an ad group that has a large number of closely related keywords.

What you do is use this technique to substitute or replace some ads space with that of the keyword. This can be quite useful in that you don’t have to write as many ads for your ad group because in a way your ad gets written for you with the corresponding keyword..

For example:

You could use the above related keywords in dynamic keyword insertion. All you do is use curly brackets and prefix the keyword with “KeyWord” colon then place a default keyword after it. In this example I have used Marketing eBook as my keyword. This simply means that if the keyword in the keyword group is too large to fit in the allotted space then Adwords will use Marketing eBook as opposed to a keyword that doesn’t fit.

Tags: Conquer Adwords by frankls
No Comments »